Last night in Paris, Gareth Pugh let his entire collection ride on this 11 minute film via a gigantic screen. No catwalk show. I'd heard him hint he may move away from the conventional catwalk show format in a SHOWstudio interview earlier in the year. Directed once again by Ruth Hogben, it features Kristen McMenamy and is quite incredible. Enjoy.
See Gareth in action here.
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